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Bally Geneva Opening Event

admin — Fri, 30 Mar 2012 16:38:22 +0000

During the celebratory event, invited VIP guests were able to purchase a limited edition piece from the Pre-Fall AW12’s Piaggi, Moritz and Urban bag collections. Created in exotic purple haze crocodile or python, three stunning bags – the Moritz Madrielle bowling bag and the Piaggi Piaff tote – as well as a sleek wallet from the Urban range were offered exclusively for purchase during the evening.

Located close to the captivating Jardin Anglais, the store overlooks the city’s famous floral clock. It occupies a space of almost 280sqm set over two floors and is on the prestigious Rue du Rhône, where the major luxury brands are located. The Geneva store’s sophisticated feel highlights the brand’s understated elegance and timeless beauty as it showcases the complete women’s and men’s Spring/Summer 2012 Collections including shoes, bags, leather accessories and ready-towear.

The store’s harmonious interior features white fossil stone floors and 100% pure wool grey
carpet, offset by white walls that enhance Bally’s elegant style. A further eye-catching element of the store is the stunning marble staircase and feature wall constructed from luxurious, soft alcantara. Illuminated entirely with highly efficient LED lighting, Bally Geneva is one of the brand’s first stores focused on sustainable energy consumption.

Bally Women’s Autumn/Winter 2012 Collection Presentation

ggammaraccio — Mon, 27 Feb 2012 12:05:35 +0000

Inspired by a young woman’s visit to a Bally store with her diplomat father in the 1970s at the time when Bally first launched ready-to-wear, Bally’s Autumn/Winter women’s collection captures the romance of a high life lived around the world in dazzling locations with exacting standards.

This is a journey that leads us into ’The Bally Store’ where are encounter and are immersed in the brand’s nostalgia re-created from an early Bally archive poster in Kodachrome kitsch.

Bearing the understated yet chicly urban design hallmarks of Bally Creative Directors Michael Herz and Graeme Fidler, this sophisticated lifestyle collection offers a panorama of luxury and elegance.

With leather very much to the fore, desirable leather statement coats create razor sharp silhouettes that once removed, reveal an alluring indoor look for the modern styleconscious woman.

The chic simplicity of a jersey dress with a leather neckline is romantically softened by the skirt’s unexpected volume to temper the architectural silhouette. Trimmed with lustrous sheared mink and soft shearling, an exquisitely crafted multi-faceted guard’s coat in sumptuous bonded plunge leather sets a new benchmark in craftsmanship excellence.

Tapping directly into Bally’s DNA, the impeccable finish of a Diplomat’s hand-made Bally Scribe has been transformed into beautifully elegant shoes and accessories worthy of his daughter; the stacked heel of over-the-knee boots, booties and pumps, and the elegant simplicity of a diplomatic case shrunk to a classic clutch in matte French calf with ostrich trim are signature pieces of this beautifully nuanced collection.

Bally New Concept Store Opens in Banqiao Mega City

ggammaraccio — Tue, 21 Feb 2012 12:22:24 +0000

The exclusive ribbon cutting event was attended by Far Eastern Department Stores General Manager, Ms. Nancy Hsu, Bally CEO Asia Pacific North, Mr. Dinesh Tandon, Bally Taiwan Brand Manager, Ms. Alice Lin, as well as celebrity Sunny Wang.

Located in the Banqiao District, the new store occupies a space of almost 116sqf on the first floor of Mega City. The spacious and refined store showcases the complete women’s and men’s Spring/Summer 2012 Collections including shoes, bags, leather accessories and ready-to-wear.

Bally has again applied its principle of creating appealing spaces that evoke a sense of luxurious ease by applying a natural palette contrasted against light and dark surfaces. The strong, clean lines of the façade’s bronze frame incorporates large picture windows with key displays arranged to present the Bally product at eye-level and complement the refined surrounding architecture. To celebrate the opening, the new boutique is offering exclusive pre-order on special items.

The beautiful Moritz bag from Spring/Summer 2012 is available for pre-order in exotic crocodile in either whisky or azure blue. Accessorized with the Bally Crest charm and a brass shoulder strap, the signature Moritz collection embodies elegant city style

Other highlights include the Paradise Lost pleated leather shoulder bag in peony and the versatile men’s Shield tote in chocolate which are available exclusively at the new Banqiao boutique.

Bally’s partnership with Central Saint Martins College of Art and Design: Ready-To-Wear presentation

ggammaraccio — Fri, 17 Feb 2012 12:23:51 +0000

Students were asked to create a singular piece for men and another for women, both of which will be on display at The Savoy.

This is the third project from this successful partnership and follows the innovative men’s shoe collection created in 2011 and the women’s shoe project of 2010.

Unlike previous years, the focus of this latest collaboration was to allow the students to gain invaluable insights into the operations of a large fashion company rather than form an entire collection.

It was a unique opportunity for MA Fashion course students Alice Bastin and Mei Lim Cooper to work alongside Bally’s Creative Directors Graeme Fidler and Michael Herz and experience first-hand the highly involved process of producing luxury men’s and women’s wear.

Bally’s Interactive Experience at Autumn/Winter 2012 Men’s Collection presentation

ggammaraccio — Wed, 18 Jan 2012 16:48:49 +0000

The vibrant installation was designed to create a memorable and playful interaction between Bally and its guests, providing a moment to communicate individually with the Swiss brand while surrounded by multiple users.

Composed using a number of large modules to form a mega-touch screen that could be intuitively handled simultaneously by multiple hands, the cutting-edge technology revolutionises the delivery and type of information consumers receive and their overall engagement with the brand.

Personal preferences and choice were key within this precisely crafted interactive space that offered each guest the chance to achieve a highly personalised synergy with Bally.

With the feel of a Bally store, the space was dominated by the large interactive screen through which guests enjoyed multimedia experiences such as: custom videos, engaging product stories, interaction with Bally’s social media channels and live Twitter feed, and the chance to try the cutting-edge Scribe Configurator App recently released through bally.com and iTunes.

Using the well laid-out and user-friendly Scribe Configurator App, guests had the chance to replicate the experience of designing their perfect bespoke Scribe Made-To-Order shoe. Guided through a step-by-step selection process, users were easily able to simulate creating an entirely original shoe: from the range of styles, luxurious leathers, smart colours, sole and fit variations, the original design can be ordered or shared with friends via email or social networking sites such as Facebook and Twitter.

Bally’s Majestic Dragon and Phoenix Capsule Collections

ggammaraccio — Fri, 13 Jan 2012 15:31:16 +0000

Inspired by The Year of the Dragon, Bally has captured the moment by creating capsule

collections for men and women that evoke this unity and love, passion and freedom.

The dazzling beauty of the phoenix and the glorious strength of the dragon have made these legendary creatures artistic treasures and symbols of mythical love the world over.

To express that spirit, the women’s Phoenix collection and men’s Dragon collection of shoes, accessories and ready-to-wear are adorned with an alluring phoenix or powerful dragon motif.

Each piece will be adored by style lovers or for Valentine’s Day, it’s the perfect way to declare devotion and divine love to any Bally man or woman.

Bally’s Phoenix and Dragon Capsule Collections are available in-store and online from January 2012.

Bally’s Exclusive DFS Trainspotting Collection

ggammaraccio — Thu, 22 Dec 2011 12:07:29 +0000

Consisting of a casual red leather sneaker and three bags, the special edition Trainspotting collection features the iconic black and white stripe synonymous with the Swiss brand and is set to catch the eye of DFS Galleria customers.

Designed with modern male travellers in mind, each piece is crafted from Bally’s sumptuous leathers and detailed with Bally’s iconic stripe for a very contemporary edge.

Using only the highest quality calf hides, through the process of chrome tanning and drum dyeing the finished leather appears naturally grained and soft to the touch – yet it is highly robust and perfectly suited to casual shoes and bags.

The practical bag collection includes Taisten a flat cross-body, messenger Triar and reporter bag Tabelio with secure zip closure, adjustable shoulder strap and clever interior pockets to house smartphones and documents.

When matched with the good looking low-cut Freenew sneaker detailed with the signature black and white stripe, the overall look is authentic urban style.

Bally’s special edition Trainspotting Collection is available from November exclusively at these DFS Gallerias:

Hong Kong – Sunplaza Galleria, Chinachem Galleria

Macau – City of Dreams, Four Seasons Galleria

Singapore – Scottswalk Galleria

Indonesia – Bali Galleria

Saipan – Saipan Galleria

Hawaii – Waikiki Galleria

no borders…and travel in style with the Trainspotting collection.

Bally’s Night of High-Flying Style

ggammaraccio — Fri, 16 Dec 2011 17:15:23 +0000

Held at Bally’s beautiful Rodeo Drive boutique, actors Topher Grace and Jennifer Howell graciously hosted the evening alongside invited VIP guests including Rebecca Cardon, Carla Gallo, Arielle Kebbel, Sunny Mabrey, Marnette Patterson, Abigail Spencer and Christine Woods.

As well as marking Bally’s 160th anniversary, the evening also celebrated Bally’s exclusive Scribe Made-To-Order Shoe service and the recently launched companion program, Scribe Made-To-Order Belts.

The evening also benefited The Art of Elysium, a non-profit organisation that encourages the creative community to dedicate time to children battling serious medical conditions, with 10% of all purchases donated to this important work.

A PRECIOUS CHRISTMAS GIFT

ggammaraccio — Fri, 16 Dec 2011 10:44:13 +0000

Bally has created 100 Scribe Made-To-Order Cigar Humidor Boxes beautifully hand-crafted from Sri Lankan Macassar Ebony and available to order in-store for a limited time only.

This is an opportunity to own or bestow a rare gift on someone who values the finer things in life.

Each hand-crafted humidor is fitted with a humidification regulator and digital thermohygrometer, and individually numbered to reflect its unique character.

The Cigar humidor can store up to 300 cigars and can be also used to house a pair of Scribe Made-To- Order shoes.

Bally’s Scribe Made-To-Order Cigar Humidor is available to order in-store from mid-December.

BUY A FLOWER FOR A CAUSE – EXCLUSIVE BALLY FLOWER SCARF

ggammaraccio — Mon, 05 Dec 2011 18:21:38 +0000

Shop for a cause* and get your chance to buy the silky soft purple Bally Flower scarf exclusively available on Bally online store.

Bally beautifully soft silk and cotton scarf is the perfect way to freshen up your winter wardrobe.

Shop now

*Valid only for UK market